mikearaica | UI UX Creative Director https://uibuddy.com - Improving User Experiences Tue, 11 Aug 2026 15:40:16 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.4 https://uibuddy.com/wp-content/uploads/cropped-uib-32x32.jpg mikearaica | UI UX Creative Director https://uibuddy.com 32 32 Amazon TV App https://uibuddy.com/amazon-tv-app/ Fri, 17 Jun 2022 17:17:57 +0000 https://uibuddy.com/?p=477

Enhancements

Improving existing and adding features to the application for a better experience

d

My Watchlist

Manage your watchlist more efficiently, by having titles automatically removed after viewing.

Browse More

Allowing users to view more titles at once without the tedious single row carousel in todays standard.

Feature

HIGHLIGHTS

Easy Watchlist

Allow users to easily remove titles from Watchlist efficiently. Along with option to remove titles automatically after viewing.

Side Panel Details

No need to navigate to a completely new screen, just view on the side and instantly return back, Improving performance.

Design

THE PROCESS

Data Driven

  • Concept new features based on user needs analysis acquired from local personal groups 
  • Design decisions driven by data on user behavior 
l

Ideation

  •  Sketch flows of possible solutions
  • Output Ui Design
  • Test: Usability Interview 

UX Overview

VIDEO WALKTHROUGH

UX Design

SKETCHES / WIREFRAMES

BROWSE MORE

Enhanced UX allowing user to view more at once

UI Design

HIGH FIDELITY

]]> Netflix https://uibuddy.com/netflix/ Thu, 01 Jul 2021 16:45:37 +0000 https://uibuddy.com/?p=207

The Need

Create a feature the application would benefit from or enhance existing feature

ADDED ENHANCEMENT

d

My LIst

A more efficient way of managing user lists
of bookmarked titles to watch

Feature

HIGHLIGHTS

Mood Watching

Help users discover new way to find titles by mood.

Buddy Share

Share a flix with a loved one, remotely. Create your party, select a movie and enjoy with voice walkie talkie technology

Design

THE PROCESS

Data Driven

  • Concept new features based on user needs analysis acquired from local personal groups 
  • Design decisions driven by data on user behavior 
l

Ideation

  •  Sketch flows of possible solutions
  • Output Ui Design
  • Test: Usability Interview 

UX Design

SKETCHES / WIREFRAMES

BUDDY SHARE

Enjoy a flix with love ones, remotely.

UI Design

HIGH FIDELITY

]]> Carnival Ocean https://uibuddy.com/carnival-ocean-experience/ Tue, 22 Jun 2021 03:59:40 +0000 https://uibuddy.com/?p=69

The Need

Create the next level cruise experience using modern best practices and technology

CHALLENGES

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Private

NDA project, external resources was not allowed.
Could not share with anyone outside the project.

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Timezone

Complete sync within team necessary.
Various team members in west coast.

Feature

HIGHLIGHTS

Wearables

Leave your wallet in the room. Use your watch or pendant to buy special items and also a key to your stateroom

Mobile Orders

In the mood for a martini at the pool? Order it and have it delivered to you, no matter where you are on the ship
On Ship  |  On Land

Design

THE PROCESS

Data Driven

  • Concept new features based on user needs analysis
  • Design decisions driven by data on user behavior

 

l

Ideation

  • Sketch collaboration with feature / product owners (lean UX)
  • Output Wireframes, Ui Design and Prototypes
  • Interaction Design, clear illustration of Ui Behavior
  • Test:  Only Internal Usability testing  (security)

UX Design

SKETCHES / WIREFRAMES

WHATEVER YOU LIKE

No more waiting in line for a beer:)

UI Design

HIGH FIDELITY

Interaction

DESIGN & PRESS

]]> HBO GO https://uibuddy.com/hbo-go/ Thu, 17 Jun 2021 03:34:20 +0000 https://uibuddy.com/?p=147

The Need

Design a multi platform application to deliver rich media content to customer subscribers

Feature

HIGHLIGHTS

Multi Platform

Cohesive design experience through
iOS, Android, Web and Xbox 360 

Offline Media

Download offline content to view
without the need for internet connection

Design

THE PROCESS

Data Driven

  • Concept new features based on user needs analysis
  • Design decisions driven by data on user behavior 
l

Ideation

  •  Sketch collaboration with team and present to stakeholders
  • Output Wireframes, Ui Design and Prototypes
  • Interaction Design, clear illustration of Ui Behavior
  • Test: Localized usability testing

UX Design

SKETCHES / WIREFRAMES

RICH MEDIA

Through an improved experience

UI Design

HIGH FIDELITY

Interaction

DESIGN & PRESS

]]> AutoNation https://uibuddy.com/autonation/ Tue, 01 Jun 2021 01:17:50 +0000 https://uibuddy.com/?p=265

The Need

 Design strategy to deliver the next level customer experience for car buying

Feature

HIGHLIGHTS

Enhanced Experiences

Enjoy viewing large car inventory from the comfort of your home. Make appointments and get support.

One App

The only app you will need to manage everything for your new car. Submit paperwork and schedule appointments. 

Design

THE PROCESS

Data Driven

External UX Research consultants:

  • Design decisions driven by data on user behavior 
  • Concept new features based on user needs analysis
l

Ideation

  • Part of strategy team to  Sketch solutions
  • Ux group to output Ui Design and Prototypes
  • Test: External consultants to gather usability material

UX Design

SKETCHES / WIREFRAMES

Digital Experience

View the car you want now

UI Design

HIGH FIDELITY

Interaction

DESIGN & PRESS

]]> Royal Caribbean https://uibuddy.com/royal-caribbean/ Wed, 17 Mar 2021 17:08:14 +0000 https://uibuddy.com/?p=223

The Need

Delivery a new way of searching for cruise packages for customers, while enhancing sales and usability

CHALLENGES

Support Load

Incorporate more information during the booking process to mitigate support calls, without overwhelming the user.

Visuals

Users need more scenic imagery, to get a better sense of the beauty of the locations they will be visiting

Design

THE PROCESS

Data Driven

  • Concept new features based on user needs analysis
  • Design decisions driven by data on user behavior

 

l

Ideation

  •  Sketch collaboration with feature / product owners (lean UX)
  • Output Wireframes, Ui Design and Prototypes
  • Interaction Design, clear illustration of Ui Behavior
  • Test: External team to gather testing data

Feature

HIGHLIGHTS

U

Search

Allow customers to search in a more efficient way.
Multi task style usability approach

Cross Platform

Synchronize pattern behavior across mobile and desktop spaces,
for a true uniform experience 

UX Design

SKETCHES / WIREFRAMES

BETTER WAY TO SEARCH

Improve the search experience

UI Design

HIGH FIDELITY

Interaction

DESIGN & PRESS

]]> Amadeus https://uibuddy.com/amadeus/ Sat, 02 Jan 2021 17:26:37 +0000 https://uibuddy.com/?p=348

The Need

Redesign and create an easy to use customer facing booking flow. Intuitive process using today’s best practices.

CHALLENGES

Lone UX

Currently leading UX for 3 Development teams,
in Spain region

UX New to Corp

Ux materity across the corporation is in transition. New processes have to be put in place to run smooth operations.

Feature

HIGHLIGHTS

Multi Platform

Cohesive design experience through
iOS,  Android and web application

Management Tools

Booking flow is integrated with content management system (CMS), giving customers customization, to align with their respective brand.

Design

THE PROCESS

Data Driven

  • Design decisions driven by data on user behavior 
  • Concept new features based on user needs analysis
l

Ideation

  •  Sketch collaboration with feature / product owners (lean UX)
  • Output final sketches with Ui Design
  • Usability testing via pilot program with existing customers

UX Design

OVERVIEW

UX Design

SKETCHES / WIREFRAMES

UI Design

HIGH FIDELITY

THE GUEST

Guest centric UX design, to create the best hotel experience 

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