feature | UI UX Creative Director

Amazon TV App

mikearaica — Fri, 17 Jun 2022 17:17:57 +0000

Enhancements

Improving existing and adding features to the application for a better experience

My Watchlist

Manage your watchlist more efficiently, by having titles automatically removed after viewing.

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Browse More

Allowing users to view more titles at once without the tedious single row carousel in todays standard.

Feature

HIGHLIGHTS



Easy Watchlist

Allow users to easily remove titles from Watchlist efficiently. Along with option to remove titles automatically after viewing.

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Side Panel Details

No need to navigate to a completely new screen, just view on the side and instantly return back, Improving performance.

Design

THE PROCESS

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Data Driven

Concept new features based on user needs analysis acquired from local personal groups
Design decisions driven by data on user behavior

Ideation

Sketch flows of possible solutions
Output Ui Design
Test: Usability Interview

UX Overview

VIDEO WALKTHROUGH

UX Design

SKETCHES / WIREFRAMES

BROWSE MORE

Enhanced UX allowing user to view more at once

UI Design

HIGH FIDELITY

Netflix

mikearaica — Thu, 01 Jul 2021 16:45:37 +0000

The Need

Create a feature the application would benefit from or enhance existing feature

ADDED ENHANCEMENT

My LIst

A more efficient way of managing user lists
of bookmarked titles to watch

Feature

HIGHLIGHTS



Mood Watching

Help users discover new way to find titles by mood.



Buddy Share

Share a flix with a loved one, remotely. Create your party, select a movie and enjoy with voice walkie talkie technology

Design

THE PROCESS



Data Driven

Concept new features based on user needs analysis acquired from local personal groups
Design decisions driven by data on user behavior

Ideation

Sketch flows of possible solutions
Output Ui Design
Test: Usability Interview

UX Design

SKETCHES / WIREFRAMES

BUDDY SHARE

Enjoy a flix with love ones, remotely.

UI Design

HIGH FIDELITY

Carnival Ocean

mikearaica — Tue, 22 Jun 2021 03:59:40 +0000

The Need

Create the next level cruise experience using modern best practices and technology

CHALLENGES

Private

NDA project, external resources was not allowed.
Could not share with anyone outside the project.

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Timezone

Complete sync within team necessary.
Various team members in west coast.

Feature

HIGHLIGHTS



Wearables

Leave your wallet in the room. Use your watch or pendant to buy special items and also a key to your stateroom

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Mobile Orders

In the mood for a martini at the pool? Order it and have it delivered to you, no matter where you are on the ship
On Ship | On Land

Design

THE PROCESS



Data Driven

Concept new features based on user needs analysis
Design decisions driven by data on user behavior

Ideation

Sketch collaboration with feature / product owners (lean UX)
Output Wireframes, Ui Design and Prototypes
Interaction Design, clear illustration of Ui Behavior
Test: Only Internal Usability testing (security)

UX Design

SKETCHES / WIREFRAMES

WHATEVER YOU LIKE

No more waiting in line for a beer:)

UI Design

HIGH FIDELITY

Interaction

DESIGN & PRESS

HBO GO

mikearaica — Thu, 17 Jun 2021 03:34:20 +0000

The Need

Design a multi platform application to deliver rich media content to customer subscribers

Feature

HIGHLIGHTS



Multi Platform

Cohesive design experience through
iOS, Android, Web and Xbox 360



Offline Media

Download offline content to view
without the need for internet connection

Design

THE PROCESS



Data Driven

Concept new features based on user needs analysis
Design decisions driven by data on user behavior

Ideation

Sketch collaboration with team and present to stakeholders
Output Wireframes, Ui Design and Prototypes
Interaction Design, clear illustration of Ui Behavior
Test: Localized usability testing

UX Design

SKETCHES / WIREFRAMES

RICH MEDIA

Through an improved experience

UI Design

HIGH FIDELITY

Interaction

DESIGN & PRESS