AutoNation

The Need

 Design strategy to deliver the next level customer experience for car buying

Feature

HIGHLIGHTS

Enhanced Experiences

Enjoy viewing large car inventory from the comfort of your home. Make appointments and get support.

One App

The only app you will need to manage everything for your new car. Submit paperwork and schedule appointments. 

Design

THE PROCESS

Data Driven

External UX Research consultants:

  • Design decisions driven by data on user behavior 
  • Concept new features based on user needs analysis
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Ideation

  • Part of strategy team to  Sketch solutions
  • Ux group to output Ui Design and Prototypes
  • Test: External consultants to gather usability material

UX Design

SKETCHES / WIREFRAMES

Digital Experience

View the car you want now

UI Design

HIGH FIDELITY

Interaction

DESIGN & PRESS

"Experience is the best teacher."

A little about where I have been and what I have learned through my years of experience

Contact

LET'S CONNECT

mike.araica@gmail.com

786-510-0742