The Need
Delivery a new way of searching for cruise packages for customers, while enhancing sales and usability
CHALLENGES
Support Load
Incorporate more information during the booking process to mitigate support calls, without overwhelming the user.
Visuals
Users need more scenic imagery, to get a better sense of the beauty of the locations they will be visiting
Design
THE PROCESS
Data Driven
- Concept new features based on user needs analysis
- Design decisions driven by data on user behavior
Ideation
- Sketch collaboration with feature / product owners (lean UX)
- Output Wireframes, Ui Design and Prototypes
- Interaction Design, clear illustration of Ui Behavior
- Test: External team to gather testing data
Feature
HIGHLIGHTS
Search
Allow customers to search in a more efficient way.
Multi task style usability approach
Cross Platform
Synchronize pattern behavior across mobile and desktop spaces,
for a true uniform experience
UX Design
SKETCHES / WIREFRAMES
UI Design
HIGH FIDELITY
Interaction
DESIGN & PRESS