The Need
Design strategy to deliver the next level customer experience for car buying
Feature
HIGHLIGHTS
Enhanced Experiences
Enjoy viewing large car inventory from the comfort of your home. Make appointments and get support.
One App
The only app you will need to manage everything for your new car. Submit paperwork and schedule appointments.
Design
THE PROCESS
Data Driven
External UX Research consultants:
- Design decisions driven by data on user behavior
- Concept new features based on user needs analysis
Ideation
- Part of strategy team to Sketch solutions
- Ux group to output Ui Design and Prototypes
- Test: External consultants to gather usability material
UX Design
SKETCHES / WIREFRAMES
UI Design
HIGH FIDELITY
Interaction
DESIGN & PRESS