The Need
Create the next level cruise experience using modern best practices and technology
CHALLENGES
Private
NDA project, external resources was not allowed.
Could not share with anyone outside the project.
Timezone
Complete sync within team necessary.
Various team members in west coast.
Feature
HIGHLIGHTS
Wearables
Leave your wallet in the room. Use your watch or pendant to buy special items and also a key to your stateroom
Mobile Orders
In the mood for a martini at the pool? Order it and have it delivered to you, no matter where you are on the ship
On Ship | On Land
Design
THE PROCESS
Data Driven
- Concept new features based on user needs analysis
- Design decisions driven by data on user behavior
Ideation
- Sketch collaboration with feature / product owners (lean UX)
- Output Wireframes, Ui Design and Prototypes
- Interaction Design, clear illustration of Ui Behavior
- Test: Only Internal Usability testing (security)
UX Design
SKETCHES / WIREFRAMES
UI Design
HIGH FIDELITY
Interaction
DESIGN & PRESS
